Today we’ll show you high quality branding for online service SAVEMYDAY.com. This website presents daily premium offerings with 50 – 90% discount on specially selected items and services. Advertising and design studio based in Stockholm Morris daily premium created advertising campaign consisting of a 30s TVC, print ads and banners. MPS developed a branding strategy, brand identity (colours, logos and typography) and an advertising concept. “The design was built on the premise of a premium retail brand. With a core idea, inspired by 1960-style retail ads and a colour palette consisting of 4 clear and strong brand colours we wanted to create a brand that communicated “discounts” and “must haves”. The design was built on the base of 4 different universe; magenta, orange, black and white, in a “duo-tone” landscape.”
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